Welcome to the Advertising Career Community
Advertising explores ways of creating and delivering persuasive messages. The American Advertising Federation (AAF) defines advertising as the act of drawing public attention to something, particularly through paid announcements. Advertising includes studies in Brand identity, Design, Account planning, Market research and analytics, Digital Marketing, and Sales of a product or service alongside the theories and ethics of advertising.
Career pathways in this community focus on planning, delivering and creating programs, campaigns, and content to generate interest in products or services.
Work for an agency, a brand in-house, or in a non-agency setting. Common areas include:
- Account management
- Analytics
- Creative services
- Media/programmatic
- Social Media and Content Creation
- Production
- Strategy
- Marketing
- Sales
- Product management
- Brand management
